What is the D&B Viability Rating™?

Question: What is the D&B Viability Rating™?

Answer: The D&B Viability Rating is a new evaluation tool that offers a comprehensive assessment of whether or not to do business with a company. Only the D&B Viability Rating combines the most comprehensive measures of risk to deliver a highly reliable rating analyzing the current and future health of a business.

With thousands of businesses closing their doors every day, it can be difficult to navigate a rocky economic landscape. So when customers, prospects, and business partners face serious challenges, you need to know. D&B has created an innovative assessment tool that provides precise insight into the health of companies with whom they do business.

The D&B Viability Rating enables customers to get a comprehensive snapshot view of a business in an increasingly complex world. It incorporates the most critical information related to your decision of whether or not to engage with a company.

Other scores answer only one-dimensional business problems or questions like “Will I get paid?” or “How can I reduce bankruptcy losses?”  D&B’s Viability Rating helps customer answer fundamental questions with more precision:

  • · Is this a viable business?
  • · Can I identify growth opportunities with thriving businesses?
  • · Do I want to initiate or continue a relationship with this business?
  • · Do I have complete confidence in the depth of data driving my decision?
  • · Do I have complete visibility into the financial performance of this business?
  • · Can I increase my objectivity of my risk assessment?
  • · Can I customize my decisions based on how much there is to know about a company?




The Viability Score:

Assesses the probability that a company will no longer be in business, within the next 12 months, compared to all U.S. businesses within the D&B database. Going out of business is defined as:

  • · Voluntary or involuntary close of business
  • · Becoming dormant or inactive
  • · Filing for bankruptcy
  • More information click here

Portfolio Comparison:

Assesses the viability of a company, compared to similar businesses, within the same model segment.

The type of data used to classify these segments is:

  • · Available financial data
  • · Established trade payments
  • · Limited trade payments
  • · Firmographics and business activity
  • More information click here

Data Depth Indicator:

Presents the level of predictive data available on a business that was used to score its viability. Data depth includes how much business intelligence is known about a business based on the availability of predictive information such as:

  • · Commercial trading activity
  • · Financial attributes
  • · Firmographic data
  • More information click here

Company Profile:

Examines how established a company is based on a combination of categories including financial data, trade payments, and demographics on the different categories within the profile include:

  • · Financial data
  • · Trade payments
  • · Years in business
  • · Company size (number of employees or sales)
  • More information click here

If you have questions regarding the Viability Rating™, you can contact one of our Credit Advisors by clicking on the "Submit a Request" tab from the menu bar above and filling out a request form.

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