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How does the portfolio comparison affect the Viability Rating™?

Question: How does the portfolio comparison affect the Viability Rating™?

Answer: The portfolio comparison determines the viability of a company as compared to similar businesses within the same model segment. The model segment of a company is classified by available financial data, established trade payments, limited trade payments, firmographics and business activity.

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The definition for Firmographics (firm'o-graph-ic - adjective) - Pertaining to characteristics of an organization, such as employee size, revenue size, industry, number of locations and location of headquarters. 

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