Question: How does the portfolio comparison affect the Viability Rating™?
Answer: The portfolio comparison determines the viability of a company as compared to similar businesses within the same model segment. The model segment of a company is classified by available financial data, established trade payments, limited trade payments, firmographics and business activity.
The definition for Firmographics (firm'o-graph-ic - adjective) - Pertaining to characteristics of an organization, such as employee size, revenue size, industry, number of locations and location of headquarters.
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